How to Communicate Change Effectively

Ship captain communicating a change in course and confirming the crew understands the new direction.

Change communication is the deliberate process of providing stakeholders with information about a significant organizational change to promote understanding and a willingness to embrace it. If you run a $10 million to $100 million business, significant change over the next decade is not optional. Accenture found that the rate of change affecting businesses increased by 183% between […]